by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics
Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that! I’m delivering that to the marketing managers and senior leadership. We know what our most successful marketing channels are, we’re in great shape when it...
by Liana "Li" Evans | Apr 9, 2019 | Audience Building, Big Data, Data Governance, Marketing, Strategy, Web Analytics
In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining elements; Data Integration, Identifying Conversion Points, and Understanding the Data’s Value. If you are first reading this post, you can read the...
by Liana "Li" Evans | Apr 8, 2019 | Audience Building, Data Governance, Marketing, Personalization, Strategy, Web Analytics
Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The data needed to create audiences that inform the customer’s experience doesn’t just...
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