by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
by Liana "Li" Evans | Oct 7, 2015 | Buzz Monitoring, Community Building, Digital Clarity, Marketing, Social Media
Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers or constituents they believe you are wrong. Engagement with the base leaves you wide open to hearing just how wrong the...
by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy
It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM? Do I need to create a board on Pinterest? Share videos on...
by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
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