by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Nov 18, 2015 | Digital Clarity, Marketing, Social Media, Web Analytics
Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels...
by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics
If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...
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