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Social Media Marketing & The Fallacy of Going Viral

by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of...

Local Businesses Can Find Great Opportunities in Location Based Marketing

by Liana "Li" Evans | Aug 5, 2011 | Community Building, Content Marketing, Marketing, Mobile Marketing, Online

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature,...

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