My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2015 1/Dec
DataDriven Marketing Cloud

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing strategy can be an overwhelming task because their are so many options not just what to measure (KPIs), but […]

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2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 22/May

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to be said about knowing where your audience is, understanding how they talk about you, planning your social media strategy, getting […]

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2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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2012 20/Apr

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online.  Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are […]

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2012 16/Apr

We all want to be liked, right?  We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater.  Its the same in social media communities as well.  As individuals we want to know that what we are sharing, people are finding valuable enough to share […]

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