My Blog Posts

2010 17/Feb
CNN SouthWest Air Poll

*This content was previously published on Social Conversations in February 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I try not to be one to jump on band wagons, which is why I’ve totally left the whole Google Buzz nonsense alone. That said, when I think there are other points […]

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2009 29/Dec
Right or Wrong? Ghost Tweeting, Is It Ethical?

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. First a Little About the “Ethics” of Ghost Tweeting…. While at Search Engine Strategies Chicago I was interviewed by Web Pro News about the panel that I spoke on about Social Media and […]

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2009 15/Dec
Have You Put Together a Social Media Marketing Measurement Plan?

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. What is success?  What is failure? When it comes to social media marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to […]

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2009 11/Dec

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Who doesn’t love “free”? Social media is free, isn’t it? Well in the very basic sense, yes social media is free.  Participating in social media if you are a community member, 9 […]

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2009 7/Dec
Jeff Jarvis at SES Chicago 2009 "Media is Old"

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. I’ve always been intrigued by Jeff Jarvis, ever since he single handily brought a firestorm down upon Dell and coined the term “Dell Hell” so seeing his keynote at Search Engine Strategies […]

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2009 15/Sep
Marketing Profs Twitter Survey

*This content was previously published on Social Conversations in September 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Hope that headline grabbed your attention! Especially if you are planning your entire social media strategy around the marketing tactics of Digg, StumbleUpon or MySpace, you just might want to read on. […]

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2009 18/Aug
People Centered Not Keyword Centered

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Last week I had the distinct pleasure of presenting on three panels and at the last minute, the honor of getting to introduce Thursday’s keynote speaker, Charlene Li.  As an avid fan […]

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2009 12/Aug
Create Your Own Social Strategy, Don't Be Part of the Flock

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to Friend Feed, it’s tough not to automatically fall into the trap of the “ooooh, we need […]

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