My Blog Posts

2011 23/Sep

Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is Foursquare?”  We’ve been compiling a lot of posts about Foursquare and other location based marketing / geo-social networking site and communities and highlighting how businesses of just about any size can take advantage of these […]

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2010 6/Jul
Don't Continue to "Feed the Trolls"

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Managing a Community. Dealing with the negative can be a pretty scary proposition for any […]

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2010 2/Jul
Learn the Rules of the Community's Road

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Building a Community. We’ve covered some pretty basic concepts that companies and marketers need to consider […]

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2010 1/Jul
Are You Being Transparent with Your Intentions?

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Building a Community. Transparency can have many levels and if you are a company that is […]

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2010 28/Jun
Building a Community Requires Leadership

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This week starts our brand new series of thoughts on social media marketing in the area of Community Building.  Over the next three weeks, we’re going to feature pieces on: Building a Community […]

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2010 18/Jun
Be Opened Minded in Social Media Marketing Efforts

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. At the beginning of the week I wrote a piece […]

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2010 15/Jun
Letting Go Of Your Ego - It's About Them!

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. According to the Business.com Social Media Benchmarking Study in businesses […]

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2010 7/Jun
Can Your Strategy Handle Change?

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the second pillar, Strategy. If there is one thing that is certain in this […]

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2010 25/May
4 Pillars of Social Media: Research, Strategy, Engagement & Measurement

*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy […]

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2010 24/Mar
Fear of Loosing Control

*This content was previously published on Social Conversations in March 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. Fear. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the […]

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