Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Social Media Engagement

November 23, 2015 Who Should Handle Your Company’s Social Media Engagement Strategy?

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider…

October 12, 2015 Beyond Strategy: Marketing With Purpose & Value

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful,…

June 25, 2015 Click vs Share: What’s More Valuable?

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….

April 16, 2012 What’s the Value of a Like?

We all want to be liked, right?  We need to feel that sense of community and when someone likes us,…