Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Social Media

February 24, 2016 Understanding Engagement: How Facebook Made Counting Likes – Irrelevant

The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes”…

January 4, 2016 5 Content Marketing Tips to Becoming Valuable

The race is on to stand out and above the competition and it’s not just your direct competitors you are…

November 23, 2015 Who Should Handle Your Company’s Social Media Engagement Strategy?

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider…

November 18, 2015 Omni-Channel vs Multi-Channel Marketing: What’s The Difference?

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer…