My Blog Posts

2015 1/Dec
DataDriven Marketing Cloud

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing strategy can be an overwhelming task because their are so many options not just what to measure (KPIs), but […]

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2015 18/Nov
Multichannel vs Omnichannel Marketing

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels businesses can engage on, marketing teams are faced with a vast array of choices when putting together their marketing strategies. It’s […]

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2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

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2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 5/Oct
Achieving Digital Marketing Clarity

It’s tough, isn’t it?  This new world of marketing?  Tweet this, Instagram that?   What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM?  Do I need to create a board on Pinterest?  Share videos on Facebook? What about Vine…do I really need […]

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2012 13/Apr

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, […]

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