Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Digital Clarity

April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? ✅Check ✅Check ✅Check ✅Check! I got that!  I’m delivering that to…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…

November 18, 2015 Omni-Channel vs Multi-Channel Marketing: What’s The Difference?

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer…

November 5, 2015 Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…