My Blog Posts

2016 13/Mar
Linked In Connection Request Spam

It’s inevitable in any social network, you’re going to get spam.  Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more traffic and engagement.  The issue here is that in social media, to garner the benefit […]

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2016 4/Jan
Become Valuable

The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore.  Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to the top can seem like a daunting task. While you […]

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2012 13/Apr

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, […]

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2012 16/Jan

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.’” As I am primarily a social media marketer, but […]

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2011 7/Dec

In marketing it’s all about making connections.  Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed .  Marketers generally assume that the messages they devise will be easily understood by customers and that they will be able to make the […]

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2011 9/Oct

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter account? Too many times I’ve run into companies asking why their social […]

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2011 5/Aug

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature, “Places.” The opportunity is great for small businesses if they can harness interested Facebook […]

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