Adobe Marketing Cloud, Demand Generation & Digital Marketing Expert

LIANA "LI" EVANS

Collaborative, data driven, digital marketing executive, demand generation , Adobe Marketing Cloud expert & author. Experienced director in both in-house & agency environments who seeks to utilize & combine her digital marketing expertise with her technical background to guide teams in delivering successful marketing and measurement initiatives.

Collaborates & builds teams that design technical and digital marketing strategies, social engagement initiatives and measurement programs that integrate online, offline, inbound & mobile marketing. Manages marketing technology projects for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, Army & Air Force Field Exchange and the Canadian Government.

SKILLSET
Adobe Marketing Cloud
Demand Generation
Collaboration
Marketing
Project & Team Management
Business Intelligence
Digital Marketing
Consumer Engagement Metrics
Tag Management Systems
Content Marketing Strategy
Search Optimization (SEO)
Analytics
Social Media Marketing

EXECUTIVE EXPERIENCE

Printable Version of My Demand Generation / Digital Marketing / Social Media Resume

Download a copy of my Demand Generation / Digital Marketing / Social Media Resume and print it out today.

Buy a Copy of My Social Media Marketing Book

You can purchase my Social Media Marketing book at Amazon available in both hard copy and electronic.

Client Account Executive & Adobe Partner Manager

3/2016 to Present

 Lead analytics expert technical consultant teams in delivering project implementations and configurations  Strategist for Client Implementations of Adobe Marketing Cloud Products (AEM, Analytics, Target, Social, Campaign, etc.)  Participate and lead internal brainstorming and creative thinking sessions that solve client/prospect digital marketing roadblocks, customer roadmap & journey strategies, technical integrations, and discover upsell opportunities  Leverage digital marketing consulting skills to assess client’s requirements in aligning proper resources and provide on-time delivery of the scope of work  Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target, Campaign, Analytics and other digital marketing technologies and services  Collaborate with all business units including: consulting, technical, sales, and marketing  Developed acquisition & demand generation strategies via event, email and content marketing programs  Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend  Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing  Co-Sell, Cross-Sell, Upsell & Strategize with Partners. Identify key opportunities for XumaK partners (such as Adobe, ElasticPath & Jahia), to provide clients with the best solutions that meet their current needs.

Senior Relationship, Demand Generation Manager & Account Sales Executive: Lima Consulting Group – Malvern, PA & Sao Paulo, Brazil

2/2015 to 3/2016

♦Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing digital marketing technologies and services ♦Lead expert technical consultant teams in delivering enterprise and mid-market project implementations and configurations ♦Guide solutions consultants on digital marketing mental agility to discover upselling & cross-selling opportunities ♦Collaborate with solutions consultant team in charge of rendering sales support and resolving prospect inquiries during all stages of the sales cycle contributing to 3.5MM in new business sales. ♦Participate and lead internal brainstorming sessions to solve client/prospect digital marketing roadblocks, analytics implementation issues, customer roadmap strategies, technical integrations and discover upsell opportunities ♦Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend ♦Leverage excellent consulting skills to assess client’s project requirements in aligning proper resources and provide on-time delivery of the scope of work ♦Strategize to organize custom product demos and advancing the prospect to through the sales cycle ♦Collaborate with all business units including: consulting, technical, sales, and marketing ♦Cadence communication with the sales & marketing teams to update marketing documents including: case studies, product sheets, white papers, and prospecting event calendar. ♦Developed acquisition & demand generation strategies via content marketing programs & marketing funnel optimization. ♦Established 10+ commercial relationships with AE’s at Adobe and utilized as a “go to” consultant for closing Adobe Sales ♦Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing ♦Create a social media, process, sales & pricing strategy to be utilized with key LCG partners for implementation with social media marketing platforms and products. ♦Co-Sell, Cross-Sell, Upsell & Strategize with Partners. Identify key opportunities for LCG partners (such as Adobe, Tealium & Ensighten), to provide clients with the best solutions that meet their current needs. This includes cross selling or upselling product solutions. CAREER HIGHLIGHTS: ✔Navigated as an effective sales solutions consultant and relationship manager, accounted for convincing prospects in purchasing digital marketing software and services from Lima Consulting; achieving revenues of over 1.7MM ✔Served as the relationship manager for Fortune 500 companies, responsible for maintaining communications through routine onsite workshops and meetings to help develop a digital marketing roadmap. ✔Conducted over 100 strategy sessions with solutions and technical consultants in identifying ways to resolve outstanding issues based on the digital marketing technologies ✔Co-Led the establishment of digital marketing delivery processes, thereby increasing efficiencies and project delivery timelines by implementing new project methodologies, thus boosting project turnaround times by 35%. ✔Worked with Client Success Director to re-designed client management procedures for solutions consultants team of 8 which enhanced client satisfaction by 15%; worked with technical teams in Uruguay and Brazil ✔Strategic Sales Scoping of Digital Marketing projects that include Adobe Marketing Cloud products & implementation. ✔Closed over 450K in service contracts in last 6 months ✔Assisted in closing over 250k in product contracts in last 6 months ✔Create, Author, & Publish Marketing Collateral: Created eBooks, Product Comparisons, SWOT Analysis, & Point of View documents for partner products, services and strategies for both LCG and key corporate partners. ✔Created content marketing strategy to establish LCG as an authority in the digital analysis space.

Senior Solutions Consultant: LIMA CONSULTING GROUP – MALVERN, PA & SAO PAULO, BRAZIL

May 2013 - Febuary 2015

♦Performed research & reporting of online marketing trends, including SEO, PPC, Social Media & Content Marketing ♦Architect & Strategist for Client Implementations of: ♦Adobe Marketing Cloud Products: Analytics, Social, Target, Campaign, Media Optimizer, DTM, AEM (Sites, Apps, etc.) ♦ComScore Analytics, Google Analytics, IBM Coremetrics. Business Intelligence & Digital Marketing Analysis ♦Tag Management Platforms/Systems (TMS): Tealium, Ensighten, Signal & Adobe DTM ♦Data Analysis: Consumer Engagement Metrics, Social Analytics & Listening, Web Analytics & Offline Metrics ♦Search Engine Optimization Projects using such tools as Linkdex, Majestic, Raven Tools & SEO Clarity ♦Social Media Strategy, Engagement & Marketing Projects ♦Personalization & Testing Projects with Adobe Target, IBM Tealeaf, Demandbase, etc. ♦Content Marketing & Inbound Marketing Projects ♦Pay Per Click, Re-Targeting & Paid Social Media Projects with over $3MM in budget.

Technical & Marketing Coordinator: Tropical Isle – New Orleans, LA

04/2012 – 06/2013

• Spearheaded redesign of website. o Increased web sales by 60% to over $100k o Increased Search Traffic by 45% to over 3MM page views per year o Increased Mobile Traffic by 75%+ in 1 yr • Implemented measure techniques of online sales, marketing & advertising • Launched new live web streams of 6 stages which increased time on site & conversions. • Ad creation & coordination with magazines & other printed publications • Managed technical aspects including managing POS, computer & security systems.

Consultant: DaLi Social – New Orleans, LA

11/2010 – 06/2013

• Research, Strategize, Implement & Measure client social media engagements • Improved clients’ exposure in social networks o Consistently increased fan/follower bases over 60% yr over yr o Drove traffic to client sites on average of over 45% o Increased Time on Site on average to over 4 minutes o Increased web sales for clients consistently over 55% yr over yr • Created integrated strategies that wove in mobile, local, search & paid digital content • Analyze the market space for realistic opportunities of gain for client market share • Manage & implement optimization efforts of client content

Director of Social Media Strategy: Serengeti Communications – McLean, VA

05/2009 – 11/2010

• Initiated efforts to improve clients exposure in social networks on average over 40% • Spearheaded strategies that improved traffic from multiple channels over 55% yr over yr • Plan strategy & implementation for all social media & mobile clients • Managed technical creation of videos and other forms of media content • Produced & optimized all online Public Relations efforts • Created & directed client presentations of marketing strategies • Analyze market space for realistic area of gain in client’s market space

Director of Internet Marketing: Key Relevance – Wylie, TX

08/2007 – 05/2009

• Launched efforts to improve clients’ web traffic from search engines over 30% • Initiated efforts to improve exposure in social communities on average over 25% • Created, trained & implemented best practices for major boutique hotel chain • Plan strategy & implementation of integrated social media, mobile and search clients • Managed creation, optimization and publication of video media for clients • Produced, optimized and published Public Relations efforts for clients

Online Marketing Manager: Commerce 360 – Plymouth Meeting, PA

06/2006 – 08/2007

• Lead architect for social media and SEO for Comcast’s Fancast project • Oversaw social and search optimization improvements to upscale online auction site • Assisted in first implementation of Omniture Analytics at Comcast.com • Analyzed user experience data for client e-commerce portals • Researched & assessed opportunities for growth in online efforts • Analyzed web traffic for opportunities for improving traffic and conversions on websites

Online Marketing Manager: Natural Search: QVC, Inc. – West Chester, PA

01/2005 – 06/2006

• Project Manager & SEO Architect for project to bring QVC.com out of “frames” • Identified & successfully rolled out holiday project that presented the opportunity to take advantage of SEO despite the framed architecture of the site. o Project produced over $750k in additional online sales during holiday season • Increased web traffic & conversion to QVC.com by more than 75% once framing was removed. o Several departments experienced over 500% increase in sales & over 700% in web traffic. • Managed all aspects of Search Optimization for QVC.com. Created best practices & training procedures. • Utilized and analyzed data from Coremetrics to identify opportunities to increase search traffic and conversions

President/Owner: CrossRoads Multi-Media – Pottsville, PA

05/2002 – 01/2005

• Create & Implement strategies for the launch & development of new client websites • Run all aspects of a search engine optimization / multi-media startup • Created, optimized & published client Public Relations • Created & maintained ASP, Cold Fusion & database backend • Trained companies, schools in web design, HTML, Database Design & search marketing.

Senior Visual Basic Programmer: Empire Beauty Schools – Pottsville, PA

03/2001 - 02/ 2004

• Programming & maintenance of Point of Sale system that handled over $5MM in sales for 32 beauty schools • Utilized SQL Server to create XLS and Crystal Reports to extract and analyzing reports • Initiated bug fixes, enhancements, deployment & training of new version of POS • Handled help desk calls. Trained managers, teachers and students on use of POS

EDUCATION

Associates Degree: Mass Communications Public Relations

Obtained an Associates Degree in Mass Communications with a focus on Public Relations and Journalism from Pennsylvania College of Technology - a division of Penn State University.

Bachelor's Degree: Information Systems Minor: Public Relations

Obtained a Bachelor's Degree in Information Systems with a Minor in Public Relations from Susquehanna University in Selinsgrove, PA.

TESTIMONIALS

If I had one word to describe Liana "Li" Evans, it would be "Wow!" Li has been a consultant for my company, J.W. Pepper, guiding us on how to best leverage Adobe Analytics. She is everything one would hope for in a consultant and more. I have been so impressed with Li's experience - an online marketing consultant who started out as a talented programmer. She retains her programming chops which enhances all the consulting she does. She has literally "written the book" on social media marketing and stays absolutely current on trends. Her blog posts on the myriad of issues around online marketing are valuable, insightful, inspiring and easily digestible. To top it off, she is a generous, kind, considerate human being I have been truly honored to work with.

Cindy Harrington / J.W. Pepper, Inc.

Li is an extraordinary digital marketer. After working with Li on over 40 projects, I can say she has a digital marketing mental agility few consultants possess. She is not only able to comprehend a client "wound", but also provide valuable guidance for short term and long term solutions. Her expertise with several digital marketing technologies makes her a hub for knowledge and a true asset on any digital marketing consultancy. Her passion and experience in social media links all the pieces together in today's digital marketing space - from SEO, to PPC, to Analytics - Li understands how all these factors interact and benefit from each other. Our clients rave about Li's capabilities and her dedication to having successful projects. Her ability to build a trusted advisor relationship with clients completes her "A" level digital marketing persona.

Milton Huezo / Lima Consulting Group

Great partners are hard to find and I can say with great pleasure ow fortunate I am the have Li as a partner for my customers. She has been great to work with and help my customer achieve there marketing goals. She has a great understand of the Adobe Marketing Cloud solutions and knows how to plan and deliver timely implementations. She is true trusted advisor and leader is this space. She is my preferred partner for my customers implementation needs.

Nta William Uttah / Adobe

Li is an extraordinary and natural Digital Marketer. Her hybrid profile brings a lot of value to the table. Li has a large technical experience that sets her as a subject matter expert in the digital marketing industry and at the same time she has a business profile that gives her the ability to interact with customers, understand their pain points from a sales perspective and be able to establish a relationship as a trusted advisor. Her passion sets her apart and gives her the advantage to truly engage and develop a long term relationships with co-workers and customers.

Adriana Rubio / Marketing Manager

It's a pleasure to work with her. Li is very capable and it's excellent to work on a team. Li always has good ideas and contributions to make the work easier. But the best part about working with Li is that she is an excellent person and makes the work environment excellent, too.

Gabriel Fleitas / Lima Consulting Group

Liana is one of those special people that provides high energy and enthusiasm to all of those around her. Li is a hard worker and is always trying to "push the envelope" when it comes to new ideas and strategies.

Greg Meyers / AfterClicks Interactive

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